Information
- Objective: Development of e-learning platform linked to the shop
- Industry: Education
- Technologies: JavaScript, WordPress, WooCommerce
- Project duration: 2 months with a rigid deadline - Mother's Day
Dedicated e-commerce store with training platform
A project created for the training industry. The premise of the project was to create an elarning platform for selling courses and learning online. The WordPress module Learn Dash was used as the training platform engine, which was adapted to the required functionality, but also to the graphic design of the site. Optimization included speeding up the site and streamlining purchasing processes, especially in terms of UX & UI. We created additional design and recommended rebuilding selected elements of the site to bring it in line with the latest market standards.
The launch of the site was scheduled to happen before Mother’s Day, which ended up being a sales success for the client – record sales of birthing school courses were recorded on the occasion of Mother’s Day.
What have we done?
- A WordPress-based platform allowing the sale of online courses in a subscription / subscription model.
- Integration with a payment provider allowing subscription sales of access to online courses.
- Subscription functionality for selected products.
- Unique design harmonized with the existing graphic concept.
- Integration of the Woo-Comemrce store with the LearnDash platform for online course creation.
- Designing the shopping path taking into account UX & UI and the latest market standards.
- Site speed optimization.
- Fully optimized website for mobile devices.
Transparent and clear view of birthing school courses
To make it easier for users to use the Momama platform, we have created a transparent and clear view of the courses. All workshops are grouped into categories, allowing you to easily search for topics of interest. In addition, each course has a detailed description, so you can check whether the topics suit your needs.
A price list that presents complex training products with a thoughtful layout of content
We have created an intuitive and easy-to-use price list, so users can easily find the course they are interested in and thoroughly familiarize themselves with its content. All the training products that Momama offers are described in a clear and comprehensive manner. This ensures that moms-to-be have full knowledge of each training course which allows them to make an informed purchasing decision. On the Momama website, we have also implemented subscription sales and integrated the platform with a payment system to facilitate the purchasing process for customers. This allows users of the platform to pay for subscriptions quickly and securely.
A view with access to an excerpt of the course, even before purchase
We have created a view that allows access to an excerpt of the course even before purchase. Course excerpts, available before purchase, allow customers to learn more about the course content and how the knowledge is delivered. This allows you to make a purchase decision with greater confidence.
Single training view with optimized navigation for the purchasing process
On the single training page, customers can access detailed information about the course, such as description, program, instructors, technical requirements or reviews. In addition, the entire purchase path is very clear and intuitive, thanks to the inclusion of UX & UI and the latest market standards. The customer can easily go through the entire process from selecting a course, to entering the order data, to paying and finalizing the purchase. All the solutions used translate into greater effectiveness of training sales.
Product view for workouts
The product view for workouts in the Momama platform is designed so that customers can easily see the available activities and their details. The product page includes a description of the workout, its purpose and scope. There is also an option to view the trailer before purchase, allowing you to familiarize yourself with the content of the training before deciding to purchase it.
Dedicated graphics for the price list
Momama’s training platform allows clients to access online training anywhere, on any device, even without internet access. All materials are available in the form of files that can be downloaded to a mobile device or computer.Thanks to this solution, clients have full freedom and liberty in learning.
View of selection of purchased courses for logged-in user
At Momama, we have created a convenient and clear selection view of purchased courses for logged-in users. After logging in, customers have access to a panel that shows a complete list of purchased courses, along with the date of purchase and access to course materials. This view is optimized for easy and quick browsing of classes, and allows easy access to materials.
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