Forwarding company (25 dispatchers)

No CRM — sales used 15 different spreadsheets. 30% of leads were lost to missed follow-ups. Margins eroded quarter after quarter.

• 15 different Excel files instead of one CRM — no coherent sales pipeline view
• 30% of leads were lost through missing systematic follow-ups
• Margins eroded each quarter — no data to negotiate rates from
• No insight into the profitability of individual clients or lanes

Rollout of TransportCRM + Exchange Monitoring Agent + BaseTMS

• TSL-specific CRM with automatic pipeline and follow-up reminders
• AI agent monitoring freight exchanges and alerting on attractive loads
• BaseTMS integrating order management with the CRM
• Profitability dashboards per client, lane and dispatcher